Small businesses in the Lake District are now being offered the chance to put their business on the high street through a new pop-up shop initiative, run by the South Lakeland District Council. The council is opening up a pop-up shop in the busy hub of Kendal to give businesses an opportunity to rent a shop for a short period of time.
With one in eight of all UK shops currently standing empty, it is hoped that this will reduce fears business owners have with committing to a longer term lease.
It is also an ideal way for businesses to test-drive their products on high street customers, whilst also limiting risk, as they can use the short-term lease to conduct customer research into their likes and dislikes.
There is, of course, the added benefit that the council will be able to encourage more business owners to take up longer-term rental space, increasing the revenue of the local council. The overall aim, is that the more profitable and relevant shops there are on the high-street, the more customers will come and that will bring economic benefits to the whole local community.
There has never been a better time for such initiatives throughout the country, with pop-up shops retail contributed £2.1bn to the UK economy last year, a figure that is set to keep on growing year on year.
Last summer the CEBR (Centre for Economics and Business Research) and EE discovered that the pop-up shops retail sector is expected to grow 8.4% in 2015, and 2.5 times faster than the rest of the retail sector in the UK.
Seeing schemes like this highlights just how important pop-up shops and short-term concessions are becoming.
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